Three Reasons Why Vision is Important for Leaders
“Is vision really that important for successful leadership?”
In answer to this question I will present three reasons why I believe Vision is important for sustainable leadership. The focus of this post is on why vision is important and not how to develop a vision. I would love to hear your opinion or additions to the list, because three is hardly an exhaustive list!
Vision Creates a Sense of Direction and Builds Trust
“Would you tell me, please, which way I ought to go from here?” ”That depends a good deal on where you want to get to,” said the Cat. ”I don’t much care where…” said Alice.
“Then it doesn’t matter which way you go,” said the Cat. ”…So long as I get somewhere,” Alice added as an explanation.
Oh you’re sure to do that,” said the Cat, “if you only walk long enough.
If you don’t know where you want to go, you will get there, you just have to walk long enough. This type of journey however could be filled with frustration.
Vision Indicates the Direction
People need to know where they are going, how long it will take and what the destination will look like. Nobody likes feeling lost and without a sense of purpose or timing of the journey. A clearly communicated vision fulfils all these needs from the people following you. A vision indicates the direction, gives an idea of the amount of time involved and most importantly describes the destination. In the absence of such a vision, people get frustrated and start feeling lost.
Vision Builds Trust
Communicating the vision clearly as focussing on the direction time and destination, provides people with the sense of direction they need. Providing this sense of direction and comfort to people builds trust in the leader’s ability and leadership style. A vision that is clearly communicated and endorsed by the leader through action created a powerful trust basis for people to not only follow, but to commit to the vision.
Vision Creates a Feeling of Cohesion
Trusting in the vision as communicated by the leader and working together towards a common goal creates a feeling of belonging among the people following a particular vision. This addresses people’s inherent need to belong somewhere. A vision powerfully communicated has the ability to pull people together and to create cohesion.
Vision Mobilize People
Once there is a feeling of belonging and the cohesion around the vision, the natural next step is to do something to make this vision a reality. Because people have a clear direction of where they need to go, as well as a clear understanding of what it is that they want to achieve, they will take action to make this a reality. This is the power of vision to mobilize people.
Therefore vision is an important part of successful leadership to aid in setting direction and building trust, getting people share in a sense of belonging and to take action to meet a common goal.